Initiative
The Kindness Impact
Tracking, documenting, and amplifying the evidence of kindness in action across communities, organizations, and everyday life.
The Kindness Impact began as a simple question: what happens when kindness is treated as a measurable outcome rather than an incidental byproduct of good intentions?
The answer, repeated across contexts and cultures, is that it spreads. The research on prosocial contagion, on the observer effect in moral psychology, and on the organizational outcomes of kind leadership all point to the same conclusion: kindness compounds.
The Kindness Impact project exists to tell those stories, examine the evidence, and give communities and organizations the tools to build kindness into how they operate.
